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¡¡¡¡¿É¿Ú¿ÉÀÖ´òÆÆ°ÙÄ괫ͳ½«ÍƳöÊ×¿î¾Æ¾«ÒûÁÏCoca-Colabreaks130-year-oldtraditionwithfirstalcoholicdrinkWithitsiconicredlabelandsecretrecipe,itsbeenoneoftheworld,however,Coca-Colaisonthebrinkofanewchapter¨Cwithplanstolaunchitsfirstalcoholicdrink.Ò»¸ö¶àÊÀ¼ÍÒÔÀ´,ÓÐ×űêÖ¾ÐÔºìÉ«±êÇ©ºÍÃØÃÜÅä·½µÄ¿É¿Ú¿ÉÀÖÒ»Ö±ÊÇÊÀ½çÉÏ×îÖøÃûµÄÈíÒûÁÏÖ®Ò».¶ø½ñ,¿É¿Ú¿ÉÀÖ¼´½«ÏÆ¿ªÒ»¸öÐÂÆªÕ¡ª¡ªËü¼Æ»®ÍƳöµÚÒ»¿î¾Æ¾«ÒûÁÏ.ThecompanyiscurrentlyexperimentingwiththecreationofapopulartypeofJapanesealcopopknownasChu-Hi,containingdistilledshochualcoholmixedwithflavouredcarbonatewater.¿É¿Ú¿ÉÀÖ¹«Ë¾Ä¿Ç°ÕýÔÚ³¢ÊÔÒ»ÖÖÃûΪChu-HiµÄÈÕ±¾²¨ÆÕÌð¾Æ,ÕâÖÖÊÜ»¶Ó­µÄÌð¾ÆÊǽ«ÕôÁóÉվƺͷçζ̼ËáË®»ìºÏ¶ø³É.ThelowalcoholcanneddrinkwillbelaunchedinJapan,hometoathrivingifcompetitiveindustry,withcountlessChu-Hiflavoureddrinks¨Cfromkiwitoyuzu-sittingonconveniencestoreshelvesacrossthecountry.ÕâÖÖ¹Þ×°µÍ¾Æ¾«ÒûÁϽ«ÔÚÈÕ±¾ÍƳö.ÔÚ²úÒµÐËÍú¡¢¾ºÕù¼¤ÁÒµÄÈÕ±¾,Óв»¼ÆÆäÊýµÄChu-Hi·çζÒûÁÏ,Äã¿ÉÒÔÔÚÈÕ±¾¸÷µØµÄ±ãÀûµê¿´µ½ÆæÒì¹û·çζºÍèÖ×Ó·çζµÈ¸÷ÖÖ¿ÚζµÄChu-HiÒûÁÏ.Confirmingtheplaninaninterviewonthecompanyswebsite,JorgeGarduño,Coca-ColasJapanpresident,said:"Thisisacanneddrinkthatincludesalcohol;traditionally,itismadewithadistilledbeveragecalledshochuandsparklingwater,texperimentedinthelowalcoholcategorybefore,butitsanexampleofhowwecontinuetoexploreopportunitiesoutsideourcoreareas."¿É¿Ú¿ÉÀÖÈÕ±¾Çø×ܲúÀ¶ûºÕ¡¤¼Ó¶¼ÅµÔÚ¹ÙÍø·¢²¼µÄ·Ã̸ÖÐ֤ʵÁËÕâÒ»¼Æ»®.Ëû±íʾ£º"ÕâÊÇÒ»ÖÖº¬Óоƾ«µÄ¹Þ×°ÒûÁÏ£»´«Í³ÉÏ,ÕâÖÖÒûÁÏÊÇÓÃÒ»ÖÖÃûΪÉվƵÄÕôÁóÒûÁϺÍËÕ´òË®Ïà»ìºÏ,²¢Ìí¼Óµ÷ζÁ϶øÖƳÉ.¿É¿Ú¿ÉÀÖ¹ýȥûÓг¢ÊÔ¹ýµÍ¾Æ¾«ÒûÁÏ,µ«ÕâÊÇÎÒÃÇÔÚºËÐÄÁìÓòÍâ³ÖÐøÌ½Ë÷ÉÌ»úµÄÀýÖ¤."Highlightinghow"unique"thisventurewasforthecompany,MrGarduño,whodidnotspecifyatimelineforthenewproduct,added:"Coca-Colahasalwaysfocusedentirelyonnon-alcoholicbeverages,andthisisamodestexperimentforaspecificsliceofourmarket.¼Ó¶¼ÅµÃ»ÓÐÃ÷È·¸æÖªÐ²úÆ·µÄ·¢²¼Ê±¼ä±í,ËûÇ¿µ÷ÁËÕâ´Î̽Ë÷¶Ô¿É¿Ú¿ÉÀÖ¹«Ë¾µÄ"¶ÀÌØÒâÒå",Ëû²¹³äµÀ£º"¿É¿Ú¿ÉÀÖÒ»Ö±ÒÔÀ´¶¼×¨×¢ÓڷǾƾ«ÒûÁÏ,Õâ´ÎÊÇÎÒÃǶÔÒ»¿éÌØ¶¨Êг¡µÄÊʶȳ¢ÊÔ."",itsnotuncommonforno""Chu-Hi¼¸ºõÖ»ÔÚÈÕ±¾ÄÜÕÒµ½.È«Çò·¶Î§À´¿´,·Ç¾Æ¾«ÒûÁϺ;ƾ«ÒûÁÏͬÊôÒ»¸öÏúÊÛϵͳ²¢²»º±¼û.ËùÒÔÓÐÀíÓÉÔÚÎÒÃǵÄÊг¡×öÒ»´Î³¢ÊÔ."TheconceptofalcoholicCoca-Coladrinks,however,waslikelytostaywithinJapanratherthanexpandglobally,duetothe"uniqueandspecial"qualitiesoftheJapanesemarket,headded.²»¹ý,ÓÉÓÚÈÕ±¾Êг¡µÄ"¶ÀÌØÐÔ",¿É¿Ú¿ÉÀ־ƾ«ÒûÁϵĸÅÄî¿ÉÄÜÖ»ÏÞÓÚÈÕ±¾¹úÄÚ,²»»áÀ©Õ¹µ½È«Çò.Coca-Colasinauguralforayintotheworldofalcoholicbeveragestakesplacemorethan130yearsaftertheoriginaldrinkwasfirstlaunchedintheUS,¶àÄêǰ,¿É¿Ú¿ÉÀÖÒûÁÏÔÚÃÀ¹úÊ×´ÎÍÆ³ö,ºóÀ´½ø¾üÊÀ½çÒûÁÏÊЬΪÁ˱ܿªÑϸñµÄÏÞÖÆ·¨¹æÃ»ÓÐÌí¼ÓÈκξƾItcoincideswithshrinkingglobaldemandforsoftfizzydrinks,duetohealthconcernsrelatingtosugarconsumption,withsportsdrinksandwateremergingasCoca-Colasstrongestperformingbeverages.µ±ÏÂÓÉÓÚÈËÃǵ£ÐÄÉãÈëÌÇ·ÖÒý·¢½¡¿µÎÊÌâ,È«ÇòÆøÅÝÈíÒûÁϵÄÐèÇó²»¶ÏήËõ,Ô˶¯ÒûÁϺÍË®Õý³ÉΪ¿É¿Ú¿ÉÀÖ¹«Ë¾±íÏÖ×î³öÉ«µÄÒûÁÏ.Meanwhile,Japansalcopopmarkethasgrownexpansivelysincethecountrysfirstready-to-drinkChu-Hiproductforstores¨CcalledhiLicky-wasreportedlyreleasedin1983,withyoungwomenfuellingsales.Óë´Ëͬʱ,×Ô´ÓÈÕ±¾ÔÚ1983ÄêÍÆ³öÁËÊ׿îÔÚÉ̵êÏúÊ۵ļ´ÒûChu-Hi²úÆ·hiLickyºó,ÈÕ±¾µÄ²¨ÆÕÌð¾ÆÊг¡Õý´ó·ùÀ©ÕÅ.¾Ý³Æ,ÍÆ¶¯Chu-HiÒûÁÏÏúÁ¿Ôö³¤µÄÖ÷ÒªÊÇÄêÇáÅ®ÐÔ.Ó¢ÎÄÀ´Ô´£ºÃ¿ÈÕµçѶ±¨

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